Are you looking to brand your business? 
Whether you’re a start up company with a bright idea or you’re ready for growth - but you’ve outgrown your single logo design, I can help with brand visuals, creating a full toolkit with everything you need to shine.

BRANDING & IDENTITY DESIGN

Creating memorable brands for:

New businesses

You’ve got a fresh idea and you’re
at the start of your business journey. You’ve got clearly
defined goals and you want a
visual toolkit to match -
one that will transform with you
and help you stand out amongst competitors.

Businesses looking to grow

You’re so passionate about what you do but your branding doesn’t reflect this. You might have launched with a DIY logo but your marketing efforts aren’t cohesive, so you’re not attracting the right kind
of customers and clients.

Businesses going in
a new direction

You’ve added a new service or product, your customers have changed with you and you want a new look and feel to truly represent your offerings and the people you serve.


FAQ

How does a well- considered, authentic brand toolkit actually benefit a business and in turn influence sales?

Consistent, well thought out branding, with a solid strategy helps customers and clients not only remember you, but builds trust - in time, influencing sales and visibility. By truly understanding your target audience and crafting a brand tool kit based on authenticity,
you will create relationships that last.

Work with me on

BRANDING

What’s included when we work together on branding?

Primary logos

Secondary logos

Submarks & illustrations

Logos for social

Colour palette

Brand marks/patterns

Fonts and typography styling

Image direction

Brand guidelines

*Everything above comes as standard when working with me on branding design, but if there’s something extra that you feel you need, please let me know when you’re sending across your brief. We can then build this into our project.

The booking & design process

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Booking

Once we’ve decided to work together, a booking contract and invoice will be sent to you via email. We’ll agree a start date and once your deposit invoice has been paid, a project timeline will be created. I always ask clients to be available for feedback during the process, so the timeline means the project moves along nicely.

Strategy & discovery

Great foundations, build strong brands, so the next stage is all about getting to know you and your business.  I’ll send over some discovery exercises and we’ll spend some time getting to know all the details, your industry and competitors and those all important ideal customers and clients. This is also a good time to think about marketing roll out - business cards, website, social media graphics - all the things that will help make you and your business consistently shine.

Initial moodboards
& concepts

Two initial branding concepts will then be created, alongside accompanying moodboards and the considered reasons behind my design choices. These will include primary and secondary logos, brand marks, colour pallets, font choices/styling and image direction. Mock ups with these elements in situ will be created so you can really envision your new brand.

Refining & transformation

Here we’ll choose one of the concepts (or a combination of the two) and refine the elements together to fully reveal your finished brand tool kit.

Final files and launch

Once everything has been signed off, I’ll set to work on creating your final files. You will also receive a brand guidelines document and any marketing items you requested at the start of your project.  Everything will be delivered in time for your launch date, alongside your final project invoice. I always check in quartely to see if there’s anything else I can help with as your business grows.

Project timeframe

6-8 weeks from start to finish

A note from me

Building your brand can be a daunting process, but it should be fun and exciting at the same time. If you hire me, you can expect great communication and reliability, as well as a commitment to excellence, in every project I take on.

TOTAL COST:

From £1800 + font licenses (if applicable)

Payment is split into two payments. I kindly ask for a deposit payment of 50% before the start of your project. This secures your design time is booked out in my diary. The remaining 50% will be invoiced 6-8 weeks later, alongside your final files and brand guide being delivered. This splits the total cost of the project into two payments.

Client words

“I am so grateful to have found Emma. She really is a pleasure to work with. I went through a complete re brand and was looking for a designer who could create a whole package. I was worried that I wouldn't find someone who would understand my vision and that at the end of the process I wouldn't like the final design. My worries were instantly laid to rest once I spoke to Emma. ”

Adeela Fethi - Fauxevermore

Branding FAQS

  • Your primary logo is your main brand mark. You’ll use it on your website header or your business card - it’s what you’ll use most often to represent your business. Your secondary logos, brand marks and patterns are more flexible and these can be adapted to suit the form of media that they’re placed within, such as packaging and social media - all of your marketing roll out - ultimately telling your unique story.

  • While a single logo might seem like the only thing needed to launch your business, it won’t tell your full story or fully represent all you have to offer, you’ll also likely have to change this many times over. This is the reason why I only design full brand tool kits. Everything that is created within the branding and identity package are visual, responsive assets that are going to help tell your story on a deeper level for many years to come.

  • During the strategy and discovery stage, we’ll think about all the items that you might need to launch (or relaunch) your business. Things like business cards, social media graphics, media kits and more.

  • During the project the majority of our communication will take place through email and digital forms, such as recorded screen shares. I’m happy to schedule calls to talk through strategy or any process questions but having everything either written down or recorded means generally nothing gets missed and important items can be re- read or replayed as needed.

  • Once you’ve decided to go ahead with the project, I will send you a booking form to sign along with a deposit invoice. Once the deposit invoice has been paid I will create a timeline for the project and the design process will start on our agreed date. I’m often booked up a few weeks in advance, so if you have a launch date in mind and you would like to work together then please do get in touch.

READY TO ADD SOME MAGIC TO YOUR PROJECT?

If you’re interested in working with me on the branding and identity of your business, then please get in touch via the form below. I aim to respond to all enquiries within 48 hours. I look forward to hearing from you. Thank you, Emma x